Chapter four discusses enhancing the visual appeal and I could not agree more. I know that if I have two documents in front of me, one with visuals and one without, I will gravitate towards the one with pictures and tables for me to interpret. Having visuals makes reading a document that more exciting as well as helps to break up a big chunk of text. A way to help your writing really come to life is an acronym HATS.
Headings: Headings can be used to quickly skim a document and find the information that you want to read in detail. When dealing with headings, make sure you still have adequacy and a hierarchy. I really enjoyed how the reading compared headings to navigation signposts. This allows the reader to know what is going to be discussed and help to keep a general structure of the text.
Art: Art involves using visuals such as tables, bar charts, maps, and organization charts. When using art in your writing, make sure to follow the three I's- introduce, insert, and interpret. Don't allow a visual to be unexplained. This may cause more confusion for the reader when they are trying to distinguish what it means in regard to the text.
Typography: Typography deals with the font, size, alignment, and style. All of these come together to draw the readers eyes to key point in the text that the author would like to emphasize. Remember to use a more professional font in business writing, but a more casual font may be used in an email to a friend.
Spacing: To break up the text and gray look of the paper, extra spacing is added. This gives visual relief, prevents reader fatigue, and enhances reader friendliness.
Headings: Headings can be used to quickly skim a document and find the information that you want to read in detail. When dealing with headings, make sure you still have adequacy and a hierarchy. I really enjoyed how the reading compared headings to navigation signposts. This allows the reader to know what is going to be discussed and help to keep a general structure of the text.
Art: Art involves using visuals such as tables, bar charts, maps, and organization charts. When using art in your writing, make sure to follow the three I's- introduce, insert, and interpret. Don't allow a visual to be unexplained. This may cause more confusion for the reader when they are trying to distinguish what it means in regard to the text.
Typography: Typography deals with the font, size, alignment, and style. All of these come together to draw the readers eyes to key point in the text that the author would like to emphasize. Remember to use a more professional font in business writing, but a more casual font may be used in an email to a friend.
Spacing: To break up the text and gray look of the paper, extra spacing is added. This gives visual relief, prevents reader fatigue, and enhances reader friendliness.
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